The iPhone 15 series is experiencing a surge in popularity, primarily led by its Pro models, according to the latest report from Display Supply Chain Consultants (DSCC). Panel shipments for the iPhone 15 series have witnessed a substantial 16% increase compared to the iPhone 14 series and a significant 21% growth compared to the iPhone 13 during the same period through October.
Of particular note is the dominance of the iPhone 15 Pro models in panel shipments, especially in October, where they claimed an impressive 71% share of the total panels shipped. This marks a notable rise from the 65% share they held in September.
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The higher starting price of the iPhone 15 Pro Max, priced at $1,199 for 256GB of storage compared to its predecessor, the iPhone 14 Pro Max at $1,099 for 128GB of storage, has contributed to an Average Selling Price (ASP) increase of 5% for the iPhone 15 series. This indicates a consumer preference for higher-storage variants.
Samsung Display (SDC) remains a critical player in Apple’s supply chain, contributing significantly to the iPhone 15 series panel shipments with an 81% share from June to October. However, new suppliers like LG Display (LGD) and China’s BOE have also entered the scene, with LGD securing an 18% share for the iPhone 15 Pro Max and BOE contributing a 1% share for the iPhone 15 series.
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DSCC’s Senior Research Director, David Naranjo, highlights the growing popularity of the iPhone 15 Pro models, stating that panel shipments for these models constitute a higher share compared to their predecessors, the iPhone 14 Pro and iPhone 13 Pro models, during the June to October period. Cumulatively, the iPhone 15 Pro models hold a 64% share, surpassing the 54% share recorded for the iPhone 14 series and iPhone 13 series during the same timeframe.
In conclusion, the data strongly indicates an increased demand for the iPhone 15 series, primarily fueled by the growing appeal of its Pro models.
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Panel shipments refer to the total number of display panels shipped from manufacturers to device makers during a specific period. It is a key metric used to gauge the demand for a particular device or product line. In the context of the iPhone 15 series, panel shipments represent the number of display panels shipped for the production of iPhone 15 series devices. The increase in panel shipments for the iPhone 15 series indicates a stronger demand for the latest iPhone iteration compared to its predecessors.
In more general terms, panel shipments can be defined as the number of display panels shipped from manufacturers to device makers during a specific period. This metric is used to track the demand for a particular device, product line, or technology. Panel shipments are an important indicator of the overall health of the display industry.
conclusion
The surge in panel shipments for the iPhone 15 series, notably driven by the remarkable popularity of its Pro models, signifies a compelling shift in consumer preferences. The substantial increase in shipments compared to previous series, the dominance of the Pro variants in panel shares, and the willingness of consumers to invest in higher-storage options all underscore the heightened appeal of the latest iPhone iteration.
Additionally, the diversified supply chain, with Samsung Display remaining a pivotal contributor alongside new players like LG Display and BOE, highlights Apple’s efforts to ensure a robust and varied sourcing strategy for its crucial components.
The data, as presented by DSCC’s findings and insights from industry experts, paints a clear picture of the iPhone 15 series’ growing traction in the market. This trend not only showcases Apple’s ability to innovate and cater to evolving consumer demands but also suggests a promising trajectory for the company’s flagship product line. Ultimately, the iPhone 15 series’ success seems poised to continue its momentum, propelled by the allure of its Pro models and sustained supply chain partnerships.